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Taiwan projects $50M trade opportunities in Malaysian expo

Reporter TVBS News Staff
Release time：2023/08/25 13:33
Last update time：2026/10/02 10:31

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YouBike hopes to break into the Malaysian market at the Taiwan Expo in Malaysia. (TVBS News)
YouBike hopes to break into the Malaysian market at the Taiwan Expo in Malaysia. (TVBS News)

TAIPEI (TVBS News) — The 2023 Taiwan Expo in Malaysia opened its doors on Thursday (Aug. 24) in Kuala Lumpur for a three-day run. Under the leadership of the Taiwan External Trade Development Council, 170 Taiwanese businesses are participating, with projected trade opportunities worth US$50 million (NT$1.58 billion).

YouBike, the Taiwanese bike-sharing system, is among the exhibitors. In an effort to expand into Southeast Asia, the company showcased its YouBike 2.0 and YouBike 2.0E, both of which are electric-assisted bicycles at the expo. With the exhibition acting as a platform, YouBike plans to export its entire system internationally.

The Malaysian market has proved difficult to penetrate for bike-sharing companies. Singapore's previous attempts to enter oBike ultimately failed, with locals expressing a preference for motorcar transportation due to the heat. Therefore, the success of YouBike's expansion bid hinges on market acceptance by Malaysians.