TAIPEI (TVBS News) — Popular South Korean girl group BLACKPINK's member Jisoo caught fans by surprise when she launched her personal brand, BLISSOO's official website on Wednesday (Feb. 21) without any prior announcement. The site, updated with a series of new photos and an introduction of Jisoo, was overwhelmed with high traffic shortly after its launch.
Although YG Entertainment successfully renewed contracts with all four members of BLACKPINK in 2023, Jennie, Lisa, and Rosé have each established their own companies. Speculation has arisen regarding Jisoo's solo activities, rumored to be managed by her older brother. With the official launch of BLISSOO's site, the news has been confirmed.
On the website, Jisoo identifies herself as an "artist" and an "actress," suggesting her primary focus will be on her acting career. The site description assures fans that they can expect diverse performances and continuous charm from the charismatic Jisoo, leading to an overwhelmingly positive response from her followers.
According to the brand's introduction, BLISSOO is aiming for fast development in the global K-POP market. The company plans on seeking talented individuals who are interested in jointly expanding both the local and international K-POP scene.