TAIPEI (TVBS News)—Taiwanese restaurant chain Bafang Yunji (八方雲集) announced on Tuesday (July 9) a strategic expansion into the U.S. market, including a significant capital increase for its subsidiary, Bafang Yunji International (USA) Limited, and plans to establish a new subsidiary in Texas.
Bafang Yunji has invested over NT$200 million in Dallas to acquire real estate spanning 66,000 square feet of land and 30,000 square feet of building space for production and operations. The company already operates nine stores in the U.S., with Texas as its next target market.
The investment amount for Bafang Yunji International (USA) Limited totals $7.2 million, approximately NT$234 million. The cumulative investment for this subsidiary stands at $10 million.
Aiming to strengthen its presence and operational capabilities in the U.S. through these global investments, Bafang Yunji has primarily focused on California, where revenue from the U.S. accounted for nearly 7% of its consolidated revenue in the first quarter since entering the U.S. market in 2022.
Bafang Yunji plans to expand its U.S. store count to at least 11 by the end of this year. The company's strategic moves indicate a robust commitment to growing its footprint and revenue streams in the competitive U.S. market.