TAIPEI (TVBS News) — After successfully reversing its financial fortunes, Taisun Enterprise (泰山企業) will reward shareholders with cash dividends and boost employee salaries by 5% in 2024, the company's leadership announced Monday. General Manager Shen I-chun (沈怡君) unveiled an ambitious growth strategy centered on food innovation, grain business diversification, and international market expansion, projecting double-digit increases in both revenue and profit for the current fiscal year.
The company reported robust financial results for 2024, posting NT$10.682 billion (approximately US$341.8 million) in revenue and a net profit of NT$742 million (around US$23.7 million) attributable to parent company owners—a remarkable turnaround from previous losses. Shareholders will receive a cash dividend of NT$1.35 (approximately US$0.04) per share as part of the company's renewed financial strategy. Under fresh leadership, Taisun has streamlined its operations to emphasize core competencies, with consumer foods and grain businesses now generating 40% of total revenue while international markets contribute an additional 10%.
Taisun's product innovation pipeline for the current year includes nearly 100 new consumer food offerings across five strategic categories: oils, waters, snacks, fruit teas, and grass jelly. The company's grain division will pursue aggressive commercial market penetration, targeting Taiwan's growing chain restaurant sector and central kitchen operations with specialized product solutions. On the global front, Taisun has crafted a three-pronged international strategy focused on increasing export volumes, reinforcing retail distribution networks throughout North America and Canada, and leveraging original equipment manufacturing (OEM) partnerships to elevate both brand recognition and production efficiency.