TAIPEI (TVBS News) — E.SUN Financial Holding Co., Ltd. (玉山金控) announced a significant acquisition on Wednesday (Nov. 5), merging with Mercuries Life Insurance (三商美邦人壽). E.SUN will exchange 0.2486 shares per Mercuries Life share to secure full ownership. This strategic move will elevate E.SUN's asset scale to over NT$5.8 trillion, positioning it as the fifth-largest listed financial holding company.
E.SUN aims to leverage this merger to establish a robust financial platform encompassing banking, insurance, and securities. Mercuries Life, with 32 years of history, will integrate into E.SUN's framework, benefiting from its strengths in financial integration, technological innovation, and customer service. Both companies foresee enhanced product diversification, channel integration, and digital services, promising a comprehensive financial protection experience for clients.
E.SUN and Mercuries Life assured policyholders that existing policies and agreements will remain unchanged, ensuring no impact on current policyholder rights. This merger marks a significant step in E.SUN's expansion strategy, promising to reshape the financial landscape. Stakeholders and customers alike will watch keenly as this merger unfolds, anticipating the collaboration it will bring.