TAIPEI (TVBS News) — Foxtron, a joint venture of Yulon Motor's Luxgen Motor brand, has made a significant impact on the electric vehicle (EV) market, with pre-orders for its n7 model surpassing an impressive 9,100 units. The company plans to start deliveries of this highly anticipated EV in mid-January next year, aiming for completion by the end of June.
Hsieh Lu-lin, a research manager at the Industrial Technology Research Institute's Industrial Economics and Knowledge Center (IEK), reflected on the n7's success during Monday's (Nov. 20) stock exchange briefing. "The n7 pre-orders, amassed in just two days, equaled three years of total EV sales in Taiwan. It symbolized a beacon of hope for the future EV market and a motivator for manufacturers to stay in the business."
Foxconn CEO Young Liu is at the forefront of the company's electric transformation. At a recent Foxtron launch event, in response to media inquiries about the intensifying global EV competition, Liu expressed that the increase in competitors is actually beneficial for Foxconn and its business models.
Liu also emphasized the importance of platformization, modularization, and standardization in achieving cost control and timely product launches — key strategies for Foxconn and Foxtron. Thanks to Foxtron's shared platform, the n7 model boasts a competitive advantage in cost, which is advantageous for Foxconn's global EV ambitions.
The success of Foxtron's n7 could signal the beginning of a new era for Taiwan in the international EV market, as the demand for sustainable transportation continues to grow.