TAIPEI (TVBS News) — Taiwan's Wowfresh (萬鮮) made its debut at the USA Asian Culture Food Expo over the weekend (Aug. 16-17), marking a significant expansion push for the Wowprime Corporation (王品) subsidiary. The San Mateo event provided Wowfresh with crucial exposure to international buyers and American consumers through extensive product demonstrations. Company representatives conducted taste tests to showcase their retail offerings to potential U.S. market partners.
Wowprime Corporation highlighted in a press release Sunday (Aug. 18) that the expo created vital opportunities for establishing international business relationships. Wowfresh representatives engaged in strategic discussions with major U.S. supermarket chains, including retail giants Walmart and Sam's Club. These conversations focused on exploring potential collaboration opportunities for bringing Taiwanese food products to American consumers nationwide.
Wowfresh has systematically developed retail products since 2019, converting signature sauces and soup bases from Wowprime's restaurant brands into consumer goods. Popular items from 12 Hotpot (石二鍋), Chin Hua Jiao (青花驕), and Tokiya (陶板屋) now comprise the company's retail portfolio. The subsidiary has successfully launched over 40 products across international markets including the United States, Singapore, and Hong Kong.
The USA Asian Culture Food Expo serves as a crucial testing ground for Asian brands seeking American market entry, representing an essential annual gathering for food industry professionals. This year's event took place in San Mateo, California, where participating companies showcased products to potential buyers and distributors. The expo provides invaluable networking opportunities and market intelligence for international brands targeting U.S. consumers. ◼