TAIPEI (TVBS News) — Apple Inc. launched its highly anticipated iPhone 17 series Wednesday (Sept. 10), positioning Taiwan among the first wave of global markets for the Sept. 19 sales debut. The comprehensive lineup features four distinct models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, with major retailers across Taiwan already unveiling extensive promotional campaigns. The strategic timing places Taiwan at the forefront of Apple's international rollout strategy.
Retailers across Taiwan have launched aggressive pre-order campaigns featuring diverse incentives including lotteries, cash rebates, and exclusive limited-time reservations. Supermarket chains and e-commerce platforms have joined the competitive landscape, enabling customers to secure pre-orders online while leveraging accumulated grocery shopping points for substantial discounts. This innovative cross-sector approach specifically targets grocery shoppers, a demographic that has demonstrated remarkable appetite for premium consumer electronics.
Apple's groundbreaking partnership with supermarket chains as official distributors promises to trigger an unprecedented wave of device upgrades across Taiwan. Industry analysts anticipate this strategic collaboration will motivate consumers to accelerate their upgrade cycles, sustaining robust performance in both telecommunications and retail sectors. Historical performance data reveals the iPhone 16 series generated over NT$100 million (around US$3.3 million) within three days of its supermarket e-commerce debut, with premium models capturing 90% of total sales volume. ◼ (At time of reporting, US$1 equals approximately NT$30.318)