TAIPEI (TVBS News) — Taiwan's instant noodle industry has cooked up impressive sales, with an annual output value of NT＄14 billion, as consumers slurped down some 900 million packets this year alone.
According to market research by noodle manufacturers, beef and seafood flavors have emerged as the top picks among Taiwanese palates.
In a competitive market, noodle companies continuously innovate to spice up their sales. Their creative marketing tactics include new flavors, prize draws, and strategic partnerships.
Ａ Taiwanese veteran instant noodle brand's iconic "Hong Shao Beef Noodle Soup" and "Spicy Seafood Noodle Soup" have seen their sales surge past the million-packet mark following a successful collaboration with a popular food television series.
In celebration of this milestone, the brand behind these flavors has teamed up with a lifestyle app to launch a lottery with a guaranteed 100% winning rate, giving customers another reason to indulge in the comfort of a warm bowl of instant noodles.