TAIPEI (TVBS News) — South Korean entertainment star Lee Junho (李俊昊) drew hundreds of devoted fans to Taipei 101 Thursday (Aug. 28) during his appearance as brand ambassador for French luxury fashion house Berluti. The actor's visit celebrated the opening of Berluti's newest flagship store in Taiwan's capital, attracting over 300 enthusiastic admirers who packed the iconic skyscraper's third and fourth shopping floors. Lee's presence transformed the upscale retail space into a sea of excitement as fans eagerly awaited their chance to see the beloved performer.
Lee showcased remarkable commitment to the luxury brand by traveling directly from Shanghai to Taiwan this week for two consecutive days of Berluti promotional activities. The actor's devoted fanbase demonstrated extraordinary dedication, with supporters beginning their vigil outside Taipei 101's entrance as early as 6 a.m. to secure prime viewing positions. Lee arrived in signature style, wearing an eye-catching purple bomber jacket complemented by sleek black accessories, while charming the crowd by greeting his Taiwanese admirers in fluent Chinese.
Lee arrived in Taiwan with a carefully curated list of local delicacies he hoped to sample, with traditional Taiwanese nougats ranking as his top culinary priority. The star playfully identified the new Berluti store as his most eagerly anticipated destination during his brief island visit. The actor emphasized that connecting with his Taiwanese fanbase remained his primary objective, warmly concluding his remarks with an affectionate "saranghaeyo," the Korean expression meaning "I love you."
Lee's current visit represents his third public appearance in Taiwan during 2025, highlighting his growing connection with the island's entertainment market. The Korean star experienced an unexpected introduction to Taiwan's geological activity Wednesday night when a magnitude 6.0 earthquake struck, registering level 4 intensity in Xinyi District (信義區), the upscale commercial area where he was staying. The seismic event provided Lee with an authentic taste of Taiwan's natural environment beyond the typical celebrity tour experience. ◼