TAIPEI (TVBS News) — Nvidia CEO Jensen Huang announced Monday (Jan. 5) at the Consumer Electronics Show (CES) in Las Vegas that the Vera Rubin chip platform has entered "full production." The announcement, delivered Tuesday morning Taipei time, marks a significant performance boost up to five times that of its predecessor, the Blackwell architecture, according to the company. Huang delivered the announcement during his keynote speech at CES, aiming to strengthen Nvidia's leadership in the competitive AI chip market.
The Vera Rubin platform features a combination of six new chips, including 72 flagship GPUs and 36 of Nvidia's latest CPUs in each system. Huang explained that the Rubin chips use a proprietary data format, with a transistor count increase of only 1.6 times, yet delivering significant performance improvements. The CEO emphasized that the Rubin chip's GPU bandwidth has doubled, and its HBM4 memory has increased by 2.8 times, enhancing AI inference performance fivefold over previous generations.
Nvidia faces competition from traditional chipmakers like AMD (Advanced Micro Devices) and Intel (Intel) in the rapidly growing AI chip market, as demand for artificial intelligence computing surges. Major clients, such as Google, Amazon, and Microsoft, are developing their own chips to reduce their reliance on Nvidia's products and control costs. China is accelerating the development of domestic chips amid tighter U.S. export controls on advanced semiconductors, adding to the competitive pressure facing the company.
Dion Harris, head of marketing for Nvidia's data center products, stated that the new chips will "meet the needs of the most advanced models and reduce the cost of AI." Nvidia plans to start product supply using the Vera Rubin platform in the second half of 2026, with cloud service provider CoreWeave among the first customers. The company described the Vera Rubin architecture as a significant shift from the Blackwell AI architecture introduced at the end of 2024, following rapid product updates since ChatGPT's debut in 2022. ◼