TAIPEI (TVBS News) — In a heartwarming collaboration, eyewear brand JINS and the Taiwan Guide Dog Association have teamed up to release a limited edition matching bandana set for pets and their owners, aiming to support the visually impaired community.
Chiou Ming-chi, general manager of JINS TAIWAN Co., is known for advocating animal rights through brand initiatives. All proceeds from the bandana sales will go to the Taiwan Guide Dog Association, aiding in the training and supporting guide dogs across the island.
The design concept for the exclusive collection draws inspiration from "parent-child outfits," featuring motifs of dogs leading their owners on outdoor adventures and camping trips. This fashionable initiative taps into the trend of coordinated outfits for pet owners and their furry companions.
Celebrity and certified pet care professional Ada Pan endorses the campaign, bringing a stylish flair to the promotion.
After experiencing firsthand the calm and stable nature of guide dogs during the photo shoot, Pan expressed her profound respect for the guide dog training process. She hopes this charity event will mobilize the public's kindness, raising awareness and funds for the guide dog program.