TAIPEI (TVBS News) — The latest Big Mac index reveals a significant cost-of-living disparity between the U.S. and Taiwan, with a Big Mac in the U.S. costing US$5.69 (approximately NT$185), whereas in Taiwan, it costs only NT$75. This highlights a stark contrast in living expenses.
The Economist humorously noted that meat lovers might flock to Taiwan due to its relatively low meat prices. The Ministry of Agriculture (MOA, 農業部) reported that the average meat consumption per person in Taiwan reached 87.5 kilograms, an increase of 3.38 kilograms from the previous year, surpassing grain consumption for the first time.
Taiwanese people now derive 421.8 calories daily from meat, making it their primary source of caloric intake. High-end sukiyaki operator Lin Chien-hung (林建宏) stated, "Taiwanese love eating meat and import large quantities from countries like the U.S., Australia, and Japan."
Lin further explained that due to consumers' preferences, vendors must maintain quality and control costs, noting that U.S. beef prices have already risen.
Nicholas Ku (顧上鈞), deputy secretary-general of the Association of Chain and Franchise Promotion (連鎖加盟促進協會) , remarked, "Taiwanese are not only meat lovers but also experts at consuming meat, making meat-related dining businesses very popular for startups."
Smart dining technology platforms estimate that barbecue accounts for about 2% of the dining industry, generating approximately NT$17.3 billion, indicating that Taiwan's love for meat also creates significant business opportunities.
As meat consumption continues to rise, industry experts anticipate further growth in Taiwan's meat import market and related businesses.