TAIPEI (TVBS News) — Taiwanese pop superstar Jolin Tsai (蔡依林), one of Asia's most influential music artists, announced Monday (May 5) her highly anticipated return to the music scene with a new album titled "Pleasure." Scheduled for June release, the album's lead single will debut on May 28. Tsai steps into the producer's chair while also writing most of the songs, crafting a conceptual exploration of human nature through the lens of the seven deadly sins.
Her record label disclosed that Tsai's creative vision was sparked by a 2022 documentary that deepened her fascination with the concept of pleasure. The pop icon approaches the theme broadly, seeing pleasure not merely as sexual gratification but as a spectrum of everyday experiences. The album explores how the seven deadly sins — pride, envy, wrath, gluttony, lust, sloth, and greed — emerge as natural responses to human desires. For the album's first visual concept, Tsai appears adorned with a striking "Medusa's Crown of Desire," a powerful symbol that evokes both temptation and curiosity while incorporating the dangerous allure of serpentine imagery.
The 43-year-old artist conveyed deep satisfaction with her expanded creative control as producer and primary songwriter for the new project. Tsai's legendary perfectionism manifested dramatically during production — one track reportedly underwent 34 different versions before meeting her exacting standards. Nevertheless, she characterized the intensive creative journey as ultimately therapeutic. Eager fans can mark their calendars for the lead single's release at midnight on May 28, coinciding with the launch of an official album website at noon that same day—notably the first dedicated webpage Tsai has created since beginning her illustrious career over two decades ago. ★