SHANGHAI (TVBS News) — Taiwanese fitness mogul and social media personality Holger Chen (陳之漢) drew more than 60,000 concurrent viewers on Friday (June 13) during his live-streamed tour of Shanghai Tower (上海中心大廈), one of China's most iconic architectural landmarks. The striking 632-meter skyscraper, which dominates the skyline of the Lujiazui (陸家嘴) financial district in Shanghai's Pudong (浦東) area, provided Chen and his audience with sweeping vistas of China's largest metropolis from its 128 floors.
The Taiwanese entrepreneur's high-profile appearance in mainland China ignited intense speculation across Chinese social media platforms about his possible expansion into the lucrative Chinese fitness industry. During his livestream, Chen addressed these rumors directly, noting that any cross-strait business ventures would require thorough market analysis, particularly given the already competitive fitness landscapes in both Taiwan and mainland China. The influential fitness figure, who currently operates eight successful gymnasiums in Taiwan, revealed his strategic vision extends beyond physical locations toward developing e-commerce channels that could potentially reach fitness enthusiasts worldwide.
Throughout his Shanghai visit, Chen encountered unexpected popularity among local residents, with numerous fans approaching him for photographs and conversation. Local businesses quickly capitalized on his presence, with several stores prominently displaying "same-style products" mimicking his branded merchandise. During his livestream, the visibly moved fitness entrepreneur expressed both astonishment and appreciation for the enthusiastic reception, acknowledging that his influence apparently transcends the political complexities of Taiwan-China relations. "The welcome has been incredible," Chen told his viewers, underscoring his significant cultural impact across the broader Chinese-speaking world. ◼