TAIPEI (TVBS News) — Uniqlo has launched a retro version of the Tamagotchi virtual pet device, featuring nearly identical design and software to the original 1990s product that captivated millions worldwide. The release targets a growing consumer nostalgia trend, as buyers increasingly seek products that blend cherished childhood memories with modern-day relevance. The Japanese retailer's collaboration marks the latest entry in a wave of Tamagotchi revivals now capturing global attention from collectors and new fans alike.
K-pop groups BLACKPINK and Stray Kids have released collaborative Tamagotchi versions, with BLACKPINK's product selling out in just three minutes after launch. The small device requires users to care for a virtual pet by feeding, cleaning, and engaging in activities that mirror the responsibilities of real pet ownership. Users can cheer up their virtual pet by pressing a clean button, offering meals and snacks, or playing interactive games with the digital companion.
Chanyeol (燦烈) from K-pop group EXO demonstrates the appeal of Tamagotchis among South Korean celebrities by feeding his virtual pet during work breaks. Wang Fu-kai (王福闓), chairman of the Taiwan Marcom Certification Association (TMCA, 行銷傳播認證協會), notes that these products attract a diverse user base, with many young people viewing them as trendy conversation pieces. Experts highlight that Taiwanese consumers often possess a nostalgic mindset, purchasing such items to satisfy both memory and collection desires while staying current with trends. ◼